Harley Davidson takes merchandise route for its bikes to roll into Indian hearts
Faced with a rapidly ageing customer base at its home country many of whom are fast retiring off from biking, iconic American brand Harley Davidson is taking a curious route to grab the Genx bikers in India by establishing its fashion apparel range in India
fter recently kicking off its India presence from north-eastern states of Manipur and Nagaland and northern part of West Bengal, Harley Davidson's high-end apparels would soon be available in places like Varanasi and Goa. Image source: Reuters