Around half of Sony India sales to come from premium segment in 2 yrs: MD Sunil Nayyar
Presently, Sony India has a market share of around 40 per cent in the premium TV market and 26 per cent in the overall TV market by value. Besides, Sony would continue to offer quality products in the affordable segment, which has become quite competitive now after the entry of several new makers in the last two years.
Sony, which is strengthening its premium image here, would also enhance the domestic manufacturing of the TV units through its local partner. Image source: Reuters