ITC’s Sunfeast Yippee commands over 22% market share in overall market in India
The second-largest selling instant noodles brand also commands over 22% market share in the overall market in India. With two significant milestones reached, the company management is now aggressively looking to grow the category, intensifying competition with market leader Maggi from Nestle India.
ITC has partnered with the food and grocery e-tailer bigbasket.com to sell noodles exclusively on the latter’s e-commerce platform. Image source: DNA