ITC to acquire 16% stake in D2C brand Mother Sparsh for Rs 20 crore via share subscription deal
Conglomerate ITC on Friday said it will acquire a 16 per cent stake in Mother Sparsh, a D2C Ayurvedic and natural personal care brand, for Rs 20 crore through a share subscription agreement.
Mother Sparsh is a premium Ayurvedic and natural personal care start-up in the D2C space. Image source: Reuters