Jabong Big Brand Sale: 150% y-o-y growth reported by the online fashion portal
Jabong concluded the 4th edition of its Big Brand Sale (BBS) on a high note, achieving 150% y- o-y growth. Becoming Jabong’s biggest sale ever. BBS was held from 27th-30th July where 8 lakh users had wishlisted their favourite products ahead of the sale and 1 lakh customers shopped during the VIP slots hours from 7-11pm on 26th July.
The Jabong Big Brand Sale (BBS) is the brand’s flagship sale which is held twice a year. image source: DNA