Digital spend by political parties may double to Rs 500 crore this election season
Online advertising expenditure by political parties is likely to double to Rs 400-500 crore this Lok Sabha election compared to 2014, riding on the growing smartphone penetration and cheaper Internet packs, experts said.
According to Google's Political Advertising Transparency Report, the total spend on its various digital segments surpassed Rs 86,311,600 since February 19 this year. Reuters