Railways to hire private PR professionals in every zone for publicity
A team of private public relations professionals will soon drive the railways' publicity campaign both at the Union ministry in the national capital as well as in each of its zones, with the national transporter for the first time issuing a set of guidelines to hire such private agencies to manage its publicity.
The teams will also be tasked with creating a dashboard in their respective zones, where all news articles and television clips concerning the zone will be available online. PTI