Shah Rukh Khan vs Virat Kohli: This commonality between both icons may surprise you
Shah Rukh Khan and Virat Kohli are two of the biggest cinema and sports icons of the country respectively. Whenever they do something, they get noticed, specially their activities beyond their vocations. Is there any commonality between the two? There is at least one - What they think about brand endorsement. Both refuses to endorse a brand they don't use. Take a look
Shah Rukh Khan
Shah Rukh Khan thinks the brand ambassador carries the responsibility of a brand he endorses. Image Source: PTI
Shah Rukh Khan
"My philosophy of brand endorsement is that, I use it, if it’s good for me I am not saying it’s good enough for you. But yes, you owe that much integrity," Shah Rukh Khan told The Indian Express. Image Source: Twitter
Virat Kohli
Last year, Virat Kohli had stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism. Image Source: Twitter
Shah Rukh Khan
"Over a year, I must have refused some 7-8 brands, as I thought that I would never use them," Shah Rukh told IE. Image Source: Facebook
Virat Kohli
Virat Kohli has decided that he would lend his name only to brands which he himself uses and believes in, according to a PTI report of 2017. Image Source: Twitter
Virat Kohli
"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," an official, who has worked with Kohli had told PTI. Image Source: Twitter
Virat Kohli
"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," the official said. Image Source: Twitter
Shah Rukh Khan
"There may, however, be some brands that I don’t use, but I understand that people would like to use and so I may go for it," Shah Rukh told IE. Image Source: Twitter