WPP to spend almost $400 million to reboot world's biggest ad group
On Tuesday it set out its plan to respond, three months after company veteran Read replaced founder Martin Sorrell at the head of the business. It is targeting a return to organic net sales growth in line with its peers by 2021.
WPP added that full-year organic net sales were likely to be down by 0.5 percent this year, Image source: Reuters