Myntra acquires Witworks to strengthen smart wearable segment
As part of the deal, Myntra has inducted the team into its Innovation Labs. "(Smart) wearables is currently a Rs 300 crore industry in India and is growing rapidly, with online contributing 60 per cent to the total business," Myntra Chief Technology Officer Jeyandran Venugopal said.
Myntra has been using technologies like data mining and artificial intelligence (AI) to help designers come up with patterns and styles that can boost sales for apparel makers. Image source: PTI