Online buying: E-commerce share in India's FMCG retail sales triples in 2 years
Interestingly, categories posting the most significant growth in e-commerce channel included packaged grocery (where 40 per cent of respondents said they made a purchase), fresh groceries, and baby and children products.
It further stated that global online grocery purchasing is up 15 per cent in the last two years, leading to an estimated USD 70 billion additional sales in online FMCG. Image source: Pixabay