Google to let users shop through Search, Assistant
The program is open to retailers in the US. “Shopping Actions uses a pay-per-sale model, meaning you only pay when a sale actually takes place. Shopping Actions appear within the sponsored Shopping Unit on the Google Search page and on Google.com/Shopping,” the company wrote in a blog post late on Monday
Retailers will reportedly give Google a cut of the profit from each purchase, which is different from the usual ad payments retailers made to the company for sponsored listings and will only pay when sales are made.Image source: Reuters