Hike launches HikeLand; now, hang out with friends, watch movies virtually
Home grown app Hike has launched an in-app platform HikeLand which is claimed to be mobile-first virtual world that allows users to hang out with their friends and watch movies virtually. The company says that HikeLand was born out of an idea to push the boundaries on the UX and go beyond the decade-old user experiences such as messaging & feed etc.
Home grown app Hike has launched an in-app platform HikeLand which is claimed to be mobile-first virtual world that allows users to hang out with their friends and watch movies virtually. The company says that HikeLand was born out of an idea to push the boundaries on the UX and go beyond the decade-old user experiences such as messaging & feed etc. To begin with, in its Early Preview, HikeLand is introducing 2 unique shared experiences for users - Home and Big Screen.
The platform will basically allow users to interact with their friends and watch videos together. It also allows them to make new friends.
The Home environment allows users to watch videos with existing friends while they can enter virtual theatres to watch movies and make new friends. Videos are sourced only from YouTube for now, but the company says that other OTT apps will be supported soon. The features have just started rolling out to a select set of users.
“With advancements in technology, so much is possible today that wasn’t even just a few years ago. The world has evolved, it’s time for social products as well. With HikeLand, we’re launching the world’s first mobile-first Virtual World. A brand new take on how people can hangout online, transcending beyond the limitations of the offline world,” Kavin Bharti Mittal, Founder & CEO, Hike, said.
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He explained that it’s a paradigm shift in the user experience which goes beyond the traditional feed, likes, comments, and shares. Bharti said that the early preview really is the tip of the iceberg and Hike is excited to begin building this out with its community.
The app doesn’t have any subscription plans right and is free to use for everyone. However, the new feature could be seen as its first step towards monetising the app.
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02:05 PM IST